Internet Web Site
Marketing
Before I begin
this basic Internet Marketing tutorial, I would like to give you some of
the best advice I'll ever offer at Web-Source.net.
If you're serious about truly achieving your Internet Marketing goals
and you have a sincere desire to learn the best marketing techniques ever
revealed, then listen to what I'm about to tell you.
Don't reinvent the wheel. By following in the footsteps of someone who
has already achieved financial success, you'll not only save yourself
a lot of time, but you'll have a complete road map to success. All you'll
have to do is follow it.
Derek Gehl is one of the BEST Internet marketers online today. He has many
very successful online businesses. In fact, he makes millions online each
year. He specializes in very unique and powerful Internet marketing
ideas and techniques.
If you are considering starting a business on the Internet or already own
one, you'll want to visit his web site... Derek really knows what he's talking
about. He gets over 6 million visitors every year, does over 5.2 million
dollars in sales online every year (yes that's $5,200,000), and personally
made hundreds of thousands of dollars from his online business... all from
his one small office. He has made a fortune online and he has a web site
that REVEALS all his tips, tricks and techniques for starting a business
on the Internet and making a fortune.
He discusses everything you ever wanted to know about starting a business
online... or if you already have a business online, he reveals exactly how
to promote it and make a fortune on the Internet.
Visit his site:
http://www.marketingtips.com
Check it out, there is a lot of information, tips and techniques. You will
be very impressed, as this guy is a "real" example of someone who makes hundreds
of thousands of dollars on the Internet... so listen to what he has to say
carefully, he knows what he's talking about (one of the very few on the
Internet!).
The Key Ingredients for Internet Success
The Internet
has opened a whole New World of opportunity for even the smallest home-based
business owner. There are countless numbers of new self-made millionaires
that achieved their newfound success on the Internet. These new millionaires
are no different from you and I. They started their Internet businesses from
the ground up, found a niche and built their success one day at a time.
“Can I really make money on the Internet?” The fact of the matter
is that you really can make money on the Internet --a lot of money. You simply
must take the necessary steps to make it happen. You must have a sincere
desire to succeed and the attitude for success.
If you are sincerely passionate about your success, you will succeed -- it's
that simple.
The true secret to creating a successful Internet business, is pure
determination. Most people fail just at the moment they are about to succeed.
Why? -- Because they give up. They lack the true passion that it takes to
succeed. As long as you keep trying, you'll never fail.
Below, is list of what I feel are the most important ingredients for Internet
success:
Sincere Passion
In order to be successful, you must be completely passionate about your business
and your success. If you don't have a "sincere" passion, you won't have the
necessary personal drive that it takes to succeed.
Your Own Domain (www.yourdomain.com)
Businesses hosted on a free server are not taken seriously and are generally
considered to be unprofessional. If a company doesn't care enough about its
business to get its own domain name, potential customers may not feel comfortable
doing business with them. A company with its own domain name and a professional
looking website will have a much higher rate of success when compared with
most business sites hosted on free servers.
Professional Website
Your website is a direct reflection of you and your business. Creating a
professional website designed to sell will take a great deal of time and
effort, as there is much more to take into consideration than design. You
must look
at a much broader picture and specifically design your website to sell.
Quality Content
In order to create a steady stream of traffic to your website, you must give
your visitors a reason to visit and continue to visit in the future. You
must provide your visitors with fresh content on a continual basis.
Targeted Traffic
No matter how great your website is, unless you're receiving quality, targeted
traffic, it will be useless. Your website may receive hundreds of visitors
each day. However, if they aren't interested in the products or services
you're
offering, your web traffic won't mean a thing. You must drive a continuous
stream of targeted traffic to your website.
Opt-in List (Ezine)
Having your own publication is an absolute essential part of your success.
They not only provide you with a direct line of communication with potential
customers and enable you to promote your products or services, but they also
build credibility.
Your Own In-Demand Product
Although marketing affiliate programs can provide you with a nice income,
true Internet profits come from marketing your own in-demand product.
Killer Sales Copy
Your words are the entire foundation of your business. Your product, website
and marketing strategies all depend upon your words. You must learn how to
write persuasive words specifically written for your targeted customer. You
must feel your customers needs and write your copy with passion, excitement
and benefit.
Killer Marketing Strategy
Developing a successful marketing strategy is an essential part of your online
success. In order to succeed, you must develop and implement a strategic
plan that includes all of the following:
- A great product
- A website specifically designed to sell
- A killer marketing strategy
Each step plays an important role in your overall strategy and must be developed
to its fullest potential. If even one step fails, your chances of success
will be minimal.
Instant Product
Delivery (downloadable, instant access, etc.)
Internet users are starving for information, as that is what the Internet
is all about. They have a sincere desire to learn and want the information
they desire right now.
The best products to sell on the Internet are those that can be instantly
delivered over the Internet.
Accept Credit Cards
If you're doing business on the Internet, accepting credit cards is an absolute
must. You must provide your visitors with an easy online ordering process
and the ability to pay for their order right online.
Credibility
As an Internet entrepreneur, it is your personal responsibility to ensure
that your visitors feel very comfortable with you and your website. In order
to gain your visitors' trust and confidence, you must build your
credibility.
Your attitude is the MOST important factor in determining your success. You
MUST think positively and be willing to tackle any obstacle that comes along.
The fact is, you CAN do whatever you put your mind to. You simply have to
believe you can and believe in yourself above all else.
Internet Web Site Marketing Strategies
Developing a
successful Internet marketing strategy is the key to your online success.
Your strategy not only involves your marketing and promotional efforts, but
your web site will also play an important role.
You must develop and implement both short-term and long-term marketing strategies
to bring a continuous flow of targeted traffic to your web site.
Developing a powerful strategy is a very important part of your success.
However, unless your web site is specifically designed to sell, your efforts
will be useless. You must look at the entire picture before you begin.
Short-term marketing
strategies will provide you with a temporary increase in traffic and must
not be solely relied upon. Your short-term strategies may include:
purchasing
advertising, participating in targeted
forums,
search engine marketing, etc.
Long-term marketing strategies will provide you with a steady stream of traffic,
which will continue over time - even years later. Your long-term strategies
may include:
building
an opt-in list,
blogging,
social
networking sites,
social
bookmarking sites, giving away branded items, such as software,
writing and
distributing content, such as articles, etc.
Short-term marketing
strategies include:
Purchasing
Advertising
This form of short-term marketing includes Pay-Per-Click
(Google Adwords,
Yahoo Search Marketing, etc.), ezine
advertising, and banner advertising. Although it is important to occasionally
purchase advertising, it is short-term and will produce short-term results.
Participating in Forums
Although sharing your expertise at popular
forums can provide you with a boost in traffic, it is a temporary boost.
It will not continue to produce results. Most forums only display a certain
number of posts and the rest are archived.
Search Engine Marketing
Optimizing your web pages for the Search Engines should be an important part
of your marketing strategy. However, obtaining a high ranking in the Search
Engines is a never-ending battle. You may have a top ten ranking one day
and the next day your site may disappear. It is very important to submit
your web site to the Search Engines, but trying to keep a top ten ranking
is very time consuming -- your efforts may be better spent on more effective
marketing techniques.
In order to create a steady stream of targeted traffic to your web site,
you must also market for the future. Long-term marketing techniques are those
that will continue to produce results even years down the road.
Long-term marketing
strategies include:
Opt-in
lists
Ask for your visitors' name and email address. In return, provide them with
a valuable publication, a free course or some other valuable information.
By continuously building your opt-in lists, you're creating a long-term database
of potential customers.
Squeeze pages provide a great way to build
your opt-in list quickly.
Freebies
Give away something of value engraved with your name, business, product or
service. Your freebie might be software you've created, a free ebook, or
even a free course. The key to creating a long-term marketing freebie is
to allow it to be freely distributed. If your freebie is good, it will quickly
saturate the Internet and continue to circulate eternally.
Blogging
Blogs are great marketing tools, as Internet users and Search Engines love
them. Internet users love blogs because they provide them with a wealth of
information. Search Engines love the constantly changing unique content and
a lot of incoming links. Blogging will provide you with both.
Social Networking
Although you can't advertise on these sites, you can create a profile and
include a link to your web site. This will provide a great way to not only
increase your ranking in the Search Engines, but also drive traffic to your
web site.
Social Bookmarking
Those who own web sites use social bookmarking to get more traffic to their
sites. Each time they add new content, they send another bookmark for that
specific page. This results in 'fast traffic' for many, depending on the
popularity of the topic.
Content
Provide the Internet community with free content. Content comes in a variety
of forms such as articles, tutorials, tips, reports or whatever you'd like.
Allow your content to be freely published in ezines and web sites. Content
is a highly sought after commodity and can provide you with a great deal
of free exposure for years to come.
A solid Internet marketing plan will include everything from your ad to your
thank you and follow-up letters. Each process in your plan must perform a
specific task.
1. Your short-term marketing strategies will drive traffic to your web site
in intervals. Each time you place an ad, your traffic will increase. After
a few days, your traffic will drop off.
2. Your long-term marketing strategies will drive a steady stream of traffic
to your web site. Your traffic will continue to increase over time.
3. Your ad must draw your potential customer's attention and create curiosity.
It must lead them to click through to your web site.
4. Your web site will then take over and provide further information, while
leading your potential customer to your order page.
5. Your order page will be packed with all of the benefits your product has
to offer and call for action.
6. Your marketing plan will continue to be implemented by closing the sale
with a thank you letter.
7. Your final step will be to send follow-up messages in the future to provide
good customer service and introduce new products.
A marketing plan is an absolute must. If you have no direction, you'll travel
in circles and ultimately never reach your goals. Plan your work then work
your plan. You may be pleasantly surprised with the outcome.
Internet Marketing Articles
Using Social Bookmarking Sites
to Drive Traffic to Your Site
If you're looking for new ways to drive traffic to your
web site, using social bookmarking sites may be your answer.
Social bookmarking is a system or network where members of the network are
able to list or bookmark web sites that they like for various reasons. The
members list is accessible by other members of the network. In addition,
lists of sites can be created 'on the fly' by typing in keywords, known as
tags in the world of social bookmarking. They may also find lists of sites
based on categories, topics, or even random selections.
| View Article
Using Social Networking Sites
to Drive Traffic to Your Site
Social networking sites seem to be the biggest thing
on the Internet right now, and there are no signs that this will change anytime
in the near - or far - future. The fact is that social networking sites,
such as MySpace, FaceBook, and others, have given people the opportunity
to express themselves, meet new people, and communicate effectively, and
nobody is going to give that up.
| View Article
Yahoo! Search Marketing: A Guide
to Sponsored Search
If you are interested in pay-per-click search engine
marketing, you definitely need to consider Yahoo! Search Marketing. Yahoo!
Search Marketing makes it easy for advertisers to connect you with customers
who are searching for what you are selling.
| View
Article
Pop-Under Windows - The Latest Pop-Window Trend
Although there has been a great deal of controversy over the use of pop-up
windows, the fact remains; pop-up windows are highly effective. The latest
pop-window trend to hit the Internet is the pop-under window. Pop-under windows
are less intrusive than the pop-up windows and are believed to be even more
effective.
| View Article
Write for Publicity
Writing Internet articles is one of the best forms of gaining free publicity.
This article provides a basic formatting guide, tips on getting published
and promoting your articles.
| View Article
Internet Marketing Strategies -- Three Step Formula
Part one of ten
Developing a successful marketing strategy is an essential part of your
online success. In order to succeed, you must develop and implement a strategic
plan. If you use this three step formula and excel at all three, you can
literally guarantee your success.
| View Article
Cross Promoting With Recommendations
Cross promoting is a powerful technique used by many Internet marketers
to increase the exposure of their products, services or publications. This
article provides several cross promotional techniques to assist you in setting
up an exchange.
| View Article
Autoresponder Courses: The Automated Marketing Tool
Autoresponder courses are a powerful method of automating a portion
of your marketing efforts to increase sales. This article focuses on setting
up your own autoresponder course.
| View Article
Autoresponders: Put Your Business On Autopilot
An explanation of autoresponders, how they work, how you can put them to
work for your business and some tips and tricks on keycoding your ads.
| View Article
Additional Tutorials:
Creating an Ebook
Work at Home
Opportunities
Internet Marketing
Strategies
Internet Marketing
Tools
Developing
an Internet Business
Developing
a Professional Web Site
Free Content
Webpage Optimization
Hosting Your Site
Promotion
Internet Marketing
Building Your Site
Listing Your Site
Internet
Advertising
Developing Traffic
Web Development
Strategies
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