Joint Ventures: Cross
Promoting With Recommendations
Cross promoting
is a powerful technique used by many Internet marketers to increase the exposure
of their products, services or publications. You simply decide what type
of promotional exchange you would be interested in and contact fellow marketers
to discuss an exchange.
The most effective technique used in cross promotions is recommendations.
By providing each other with a personal recommendation you can increase your
response rates tremendously.
Here are some popular cross promoting techniques you can use to boost your
business:
Link
Exchanges
Exchange links
with web sites similar to yours, but not in competition. Many Search Engines
are now utilizing a new system that tracks and ranks sites according to the
number of links pointing to a particular web site. By exchanging links with
similar web sites, you will not only increase your Search Engine ranking,
but you will also increase your web site traffic.
Ezine Ad
Swaps
Exchange subscription
ads with other ezine publishers. Ezine advertising is one of the best forms
of advertising on the Internet. By swapping ads with fellow ezine publishers,
you can run your ad in other publications free of charge.
Subscription
Exchanges
Exchange subscription
information with fellow ezine publishers. Provide recommendations within
your ezine's welcome message, thank you page and even on your multiple
subscription ezine form.
Ezine Column
Swaps
Partner with
a similar publication and provide content for each other. This may be a weekly
tips column, question and answer column or whatever you'd like.
Byline
Exchanges
Write articles
and allow them to be freely published. Exchange byline information with fellow
writers and provide recommendations.
With each article you write you are entitled to include your author bylines.
Bylines are nothing more than an advertisement for you, your web site, products
or services.
Instead of including your standard bylines, use half of the space for yourself
and the other half to promote the writer you've partnered with.
Signature
Exchanges
A signature or
SIG file is a few lines of information about your business at the bottom
of any form of Internet communication. Exchange SIG file information with
other marketers and provide recommendations.
Ebook
Exchanges
Partner with
fellow Internet marketers and create free ebooks to freely distribute. The
ebook should mutually benefit and promote both of you while providing valuable
information for your visitors.
Private Web
Rings
Set up a private
web ring and partner with web sites that are similar to yours, but not in
competition. Provide recommendations for each site within your
ring.
Ride
Alongs
A ride along
is any extra information (advertisements) sent along with a direct mailing.
You can use this same technique with any ezine solo mailings you may run
by including an exchange recommendation within your mailing. In addition,
you can include recommendations within your thank you letters you send out
when you deliver your products.
Upsells
An upsell is
used when your customer is in the process of ordering your product. Another
product is introduced for a small additional cost just as you're closing
the sale. This technique is used with many infomercials when the customer
calls in their order. The operator will introduce an additional product for
a minimal extra charge. You can use this same technique on your order page.
Trade product recommendations with fellow marketers.
Free
Bonus
Free bonuses
are used as an incentive to increase sales. Provide and exchange bonuses
with other marketers. This technique will not only increase your sales, but
will also promote your products and services.
Forum and List
Moderation
Trade forum or
list moderation duties. Partner with similar web sites or lists and share
in the moderation duties. Place short BIOS with links at the top of the forum
or within each list post.
A quality recommendation will pull a much higher response rate than just
a link or banner. Cross promote with individuals you truly respect and believe
in, as your professional reputation is on the line.
Cross promotions provide Internet marketers with a powerful way to reach
new potential customers. There is power in number, so get out there and start
cross promoting!
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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