Pop-Under Windows
- The Latest Pop-Window Trend
Although there
has been a great deal of controversy over the use of pop-up windows, the
fact remains; pop-up windows are highly effective. The latest pop-window
trend to hit the Internet is the pop-under window. Pop-under windows are
less intrusive than the pop-up windows and are believed to be even more
effective.
If you spend any time surfing the Internet, then you've probably encountered
several examples of pop-under windows. A prime example is X10.com's pop-under
ads for their wireless video cameras. X10's pop-under ads were popping up
on prime media sites like MSN, the N.Y. Times and Alta Vista. Their main
advertising objective was to increase their website traffic. And, they have
done so with a high rate of success.
Unlike pop-up windows that load over your web page, pop-under windows quietly
load under your web page. Your visitors probably won't even see the pop-under
window until they're finished at your site and close the window.
The effectiveness of pop-under windows most likely stems from the timing.
When your visitor first enters your site, their mind is on what lead them
to your site to begin with. Pop-up windows will most likely cause a higher
percentage of your visitors to instantly close your window before viewing
its content. That's what makes pop-under windows more effective -- your visitor
is through visiting your site and their mind is clearer. They will be much
more likely to take the time to look at your offer when they don't have another
objective on their mind.
Pop-windows provide Internet marketers with an effective alternative to the
declining effectiveness of banner ads. However, studies have shown that most
Internet users find these windows very intrusive. How can you effectively
use these windows without losing your visitors? Below are a few guidelines
to assist you.
1) Make sure
that you don't use more than one pop-window per page. If you've ever visited
a website that bombards you with pop-windows, then you know how irritating
that is. Sometimes it seems like each window you close launches two new windows.
This is a prime example of how NOT to use pop-windows. Nothing will cause
your visitor to leave more quickly.
2) Try to use a script that utilizes cookies. This will enable you to decide
how often your window should appear instead of it continually launching each
time the page is entered.
3) Make sure you always provide your visitors with an easy way to close your
window. Consider adding a button or link to the bottom of your window to
enable your visitors to instantly close it when they're finished.
4) Make sure your window is large enough to view your information. If your
window is too small and you have disabled the scrollbars, part of your message
will not be visible to your visitors.
Here are a few tips to help you increase your offer's response rate:
• Use a powerful headline that demands attention
• Enlarge your headline's font size
• Include your offer's most important benefits within your
headline
• Use incentives to increase your offer's response rate
• Keep your message short and to the point
• Ask your visitors to take action
If you would be interested in adding a pop-under window to your site, I highly
recommend the "Pop-Window Generator" at Willmaster.com. This powerful online
utility will enable you to fill out a simple form and instantly generate
the pop-window code for your pages. This generator will enable you to select
the type of pop-window, set the length of cookies, and completely customize
the look and feel of your window. The only requirement to use this free utility
is that you must be a subscriber of WillMaster Possibilities. This is a great
publication and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site, please do so with
caution. The last thing you want to do is drive your visitors away. If done
correctly, pop-windows can be a very effective marketing tool.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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