Developing A Steady
Stream Of Web Site Traffic
If you're doing business on the Internet, developing
a steady stream of web site traffic is an essential part of your success.
However, as the Internet contains a wealth of information, you may be feeling
a bit overwhelmed and not sure where to start.
Although there are many ways you can promote your web site and develop traffic,
this article will focus on the most effective marketing and promotional
techniques.
Writing and Publishing Articles
Writing and publishing articles in the area of your expertise
is one of the most effective ways to promote your business online. What's
more, if you have the ability to write, it won't cost you a dime!
The concept is simple. You write an informative article and allow it to be
freely published on the Internet with your resource box and a link to your
web site included.
Writing and publishing articles has a number of benefits:
* You will develop a steady stream of web site traffic from those who read
your articles.
* You will receive inbound links to your web site, which will assist you
in increasing your search engine ranking.
* You will build trust and credibility, as your article will promote you
as an expert in your field.
* You can promote yourself, your business and your web site completely
free.
There are many email article announcement groups and directories on the Internet
that will enable you to post your article completely free. What's more, most
of these resources will enable publishers to publish your article in their
ezine and/or on their web site, which can provide you with massive free promotion
and traffic.
Even if you aren't confident in your ability to write your own articles,
there are many writers online you can hire to write your articles for you.
Visit any of the following web sites to find a writer for your project:
http://www.guru.com
http://www.rentacoder.com
http://www.scriptlance.com
For additional information, read the article titled, 'Write for Publicity.'
http://www.web-source.net/write.htm
Internet Forums
Participating in forums that target your market is another
effective way to promote your business. No matter what type of business you're
promoting, chances are, there are online forums with people who share your
interest.
You can find suitable forums by using any search engine and typing in your
topic with the word 'discussion' behind it. Ideally, you should look for
forums that are spam free, moderated, and have a lot of active members.
Prior to posting to any forum, please ensure that you read the rules and
fully understand them. Although blatant advertising will be prohibited, most
forums will allow a signature file.
Participating in forums has a number of benefits:
* You will receive traffic from those who read your posts.
* You will receive inbound links to your web site, which will assist you
in increasing your search engine ranking.
* You will build trust and credibility, as your posts will promote you as
an expert in your field.
* You can promote your business completely free.
For best results, try to participate in three to five forums, making at least
one post per day in each.
Google AdWords (Pay-Per-Click)
Google AdWords provides a simple way to purchase highly
targeted text ads that are displayed with the search results, regardless
of your budget.
Studies have shown that highly targeted keyword advertising produces an average
of four times the industry standard clickthrough rate.
Google AdWords enables you to have complete control over your ad and how
much you'd like to spend. You can open an account with a credit card and
with no minimum deposit required. Once you place your ad, it can begin running
almost immediately.
Google AdWords provides Internet marketers with a cost-effective advertising
solution.
For further information, read the article titled, 'Increase Your Sales with
a Highly Targeted Advertising Campaign.'
http://www.web-source.net/ad_camp.htm
Ezine Advertising
Ezine Advertising is an effective form of online advertising.
Not only is it effective, but it can also be very inexpensive depending upon
the size of the publication.
The key to using ezine advertising effectively is to target your audience
and track your response. You must test the effectiveness of both your ad
and the publication in which you're advertising. This will enable you to
determine which ads are pulling the most response and which publications
are providing you with a high response rate.
When selecting an ezine to buy advertising, make sure you select an ezine
that targets your potential customer. In other words, if you were selling
health products you wouldn't want to advertise in a 'marketing' ezine. You
would want to advertise in an ezine that focuses on health.
The Directory of Ezines
(http://www.directoryofezines.com)
provides a complete online searchable database of ezines that accept advertising.
This directory contains all of the information you'll need to know to effectively
place your ads. However, please note, there is a small fee.
Although this list of promotional strategies is far from complete, they will
provide you with a great place to start and assist you in quickly obtaining
a steady stream of targeted traffic to your web site.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is a successful well-known Internet Marketer and the owner
of http://www.Web-Source.net. Join
Shelley in the most exciting business opportunity in Internet history. Make
up to $5000 or more weekly with a proven automated residual income system
(http://www.reversefunnelsystem.com/payplan.php) that is making many members wealthy in a very short period
of time.
http://www.boardyourship.com/workathome/
You have permission to publish this article electronically, in print, in
your ebook or on your web site, free of charge, as long as the author bylines
are included.
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