Write Reviews to Increase
Sales
To increase sales,
instead of displaying banners or ads on your website, write a review. On
your main page, display a short intriguing paragraph with a link to your
full review. For example, this is the text that was displayed on the main
page of Web-Source.net, which was a lead in to the main review of "Make Your
Site Sell."
Make Your Site Sell
By Ken Evoy, MD
Ken Evoy has discovered what it takes to succeed online. With his newly released
electronic book, Ken shares all of his secrets to bringing in over $1,000
a day with a product that is almost impossible to sell. He has definitely
done his homework. Read our review and find out how you can get a free trial
version (over 100 pages) of Make Your Site Sell.
The paragraph also includes a picture of Ken and a link that says, "Read
our Review."
Here's the review:
Review: Make Your Site Sell
By Ken Evoy, MD
PDF Electronic Book,
GoodBytes Information Products, Inc.
There are many marketing books available online but none, that I know of,
that takes you step by step and goes into such explicit detail as Ken Evoy's,
"Make Your Site Sell." Evoy, a marketing guru, has done his homework. After
developing a computer software program designed to generate more high-potential
stock candidates, Evoy realized the Internet was the ultimate high-density
marketplace.
Although he had originally created the software to help himself, he decided
that if his software was of interest to him, it would be of interest to others
as well. So he decided to market it.
He knew that his PennyGold software wasn't going to be easy to sell. So before
he began designing his web site, he spent countless hours reading books on
copywriting, writing direct response letters and web marketing. He surfed
through countless commercial web sites looking for the strongest common elements
that worked. He tried just about everything that looked or sounded reasonable.
He kept what worked and ditched the rest.
After two years
of trial and error, he developed a tight battlefield-system that works. He
increased his PennyGold sales by tenfold. The current price is $587 (Canadian)
with no trial download. He's done all his testing on a very difficult product
to sell.
Evoy begins by explaining what he refers to as "The big three to succeed
on the web."
1) Develop a great product
2) Write a web site that sells with deadly effectiveness
3) Attract targeted customers to the site
He goes on to say that if you succeed at all three, your web business has
to succeed. Period.
He recommends that you begin by determining your "Most Wanted Response."
(MWR) Decide what response are you trying to achieve, whether it be to make
a sale, get a lead or whatever response you're looking for. Once you have
determined your MWR for a product, you can design that part of your site
to achieve it.
A good MWR is:
1. Reasonable
2. Measurable
3. Must be a good fit for your customer
4. It must qualify your visitor
Evoy goes into great detail for designing your product's opening page, creating
a pathway and the closer page all specifically designed to reach your MWR.
He then explains the power of written word. It will make or break your effort
to persuade your visitor. The right words will turn your visitor into your
customer. He advises to use strong, active, emotion-charged words to captivate
your visitors.
He goes into great detail on writing powerful ad copy, headlines that hit
by identifying your products benefits and using strong active verbs to create
powerful headlines with emotional impact. He stresses the importance of using
verifiable testimonials and providing generous guarantees to build customer
trust.
This book is jammed packed with valuable information. It's captivating,
enlightening and even a bit surprising at times. Evoy definitely over delivers.
He explains his entire marketing plan in explicit, easy to read detail, and
has a very unique system designed to make the sale. When you purchase his
book (800+ pages), you'll also receive two free valuable smaller books, as
well. "Building Targeted Traffic" and "It All Starts with the Product." He
stresses the importance of selecting the "ideal" Internet product with tips
for selecting the best sales price.
As a direct result of reading, "Make Your Site Sell," I have been reevaluating
my own marketing techniques and site design. This is definitely a "Must Read."
The price is very reasonable. You can download this ebook formatted in PDF
with both of the free gifts for only $17 USD or $24 Canadian. It comes with
a complete money back guarantee. If you follow his techniques, it will quickly
pay for itself.
Download a Free Chapter and Register to WIN A FREE SITE REVIEW from Ken!
http://www.sitesell.com/websource.html
------------------
The last line of the review leads the customer to the sales page. It entices
them to click by offering a free download and a chance to win a free site
review.
Write your review like an outline of the product. Pack it with all the benefits
the product has to offer and provide your personal endorsement. Keep in mind,
you don't want it to sound like a sales letter.
Once you've gained your potential customers trust, your personal recommendation
will carry a lot of weight. Make sure you only recommend a product that you
have actually reviewed and truly believe in.
If you don't have a website, but publish a newsletter or ezine, you can compact
your review into an article and achieve the same results.
By writing a professional sounding review with your personal recommendation
and ditching your banners and ads, you will increase your sales immensely.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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