 An Analysis of Website
Traffic
By
Tom Bishop
© 2005
Use web traffic
statistics as a tool to help you better decide if your website is on the
winning track or not. After all, you want to succeed, don't you?
Your web hosing company offers instruments for assistance but that is only
the beginning. They are extremely busy and can only offer you a minimum of
what you need inn regards to time. Look closer at what is going on. Find
out who is visiting your site and why.
It is a common mistake to assume that the figures you see in front of you
on the computer screen explain the whole truth. They do not. Bear in mind
that the behavior of visitors counts for a tremendous amount.
These figures tell only part of the story. The behavior of web searchers
is even more important to your purposes. Get in the know about this unique
concept.
Hits often are blown out of portion. Hits are requests for certain kinds
of information, nothing more. They don't matter as much as most people think.
Be smart and think outside the box.
If people spend a fair amount of time at your website then that will show
in your web traffic statistics. Find out who is staying, for how long and
what in particular holds their interest.
Do your visitors' stay at your site long enough to look it over thoroughly
and read everything or are they there and gone in a flash? Do you know? Brief
interludes of time for visits are not enough.
Statistics tell you specifically if individuals enjoy a certain page of your
website or not. If guests stay a while then the tools you have implemented
are working beautifully which is excellent news. But on the other hand if
they are not, pay close attention to the reason why.
Your marketing strategy needs to include what motivates web searchers and
what their individual habits are. People can be fickle. Bear this in mind
always.
All websites have pages from which visitors can exit the site. If visitors
leave your site on a page that is not deemed as an exit page then something
is very wrong. Why are they in a hurry to leave and more importantly, why
are they leaving without checking out your site in its entirety?
Draw your visitors in as effortlessly as possible. Keywords and phrases play
a big part in making this happen. Your keywords should summon people with
a "come on in!" appeal.
But are your keywords doing the trick? If people come to your site but mean
to go elsewhere then a closer examination of your site is required immediately.
An adjustment or modification of something might have to be made. Perhaps
it will be as simple as changing the wording of a form or moving the form
to a different page of your site.
Keep these valid points in mind and good luck to you!
About the Author:
| Tom Bishop
Operates targeted PPC Traffic Where You Can Order High Converting Traffic
For Just 20 Cents a Click. For Full Information Click Here:
http://www.webtrafficblaze.com/ |
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