Customers
Buy More Than Your Products
by
Dr. Kevin Nunley
Recently a supplier I have used for
along time was bought out by another company. Even though the new organization
provides the same service at the same price, I'm disappointed. I'll miss
the friendly help the original owner provided.
Come to think of it, his personality and assistance was the main reason I
was his customer. When I talked to several friends who also use the service,
they said the same thing.
This brings up a great point. Customers buy for a lot of reasons and most
of them have nothing to do with the quality or price of your product.
Customers buy:
-
Your personality
-
Your service
-
The way your store or website
looks
-
Your philosophy about life, business,
or politics
-
The way your store smells
-
Your efficiency
-
Your reputation among people they
know
-
Your location or memorable web
address
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
kevin@drnunley.com.
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