Replace
Your Business Card With a One Sheet
by
Dr. Kevin Nunley
The problem with business cards is
they generally don't give enough information about your business. They only
have room for your most basic contact info and maybe a slogan line about
what you do.
A business card can't list your hottest services, your latest products, your
upcoming bargains, or your philosophy on customer service.
These are often the factors that turn a meeting into a sale. Instead of handing
out cards (or in ADDITION to handing out cards), pass out a one sheet. This
is exactly what it sounds like, a single sheet of 8x11 paper printed on one
or both sides listing all the benefits I mentioned above.
Start your one sheet off with a headline at the top touting your most impressive
and popular benefit. What is it you provide that customers almost always
go for? Next include a sub heading that explains your business a little
more.
Follow that with a graphic (your photo, a picture of your building, etc.)
and a pack of bulleted features/benefits. Also include testimonials from
satisfied customers or recognized experts in your
field.
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
kevin@drnunley.com.
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