Are
You Utilizing All the Features of Google Adsense?
By
Merle Copyright
© 2004
Many website owners know that Google's
Adsense program is a great way to show targeted ads on your site and make
money at the same time.
Google offers many features that you may not know about. Let's take a look
at a few of them.
Colors: With built in color palettes, you can use Google's or create
up to 100 of your own. You can pick up to four palettes that randomly rotate
on your site.
Channels: If you use Adsense on multiple sites, it's nice to know
which page and domains are generating the most click thrus. Channels offer
detailed reporting so you can assign separate channels to each of your domains,
track different ad formats to see which sites/ads are pulling better.
You can use up to 50 channels and you can deactivate them at will. If you
use descriptive names in your titles, you can easily recognize what you were
tracking when you check your stats later on. You will have to generate specific
code to paste onto your pages.
Ad Formats: Google offers many different ad formats in various sizes,
from buttons to banners. To view all of the available sizes, see
http://google.com/adsense/adformats You'll want to experiment with different
formats to see which ones generate the best click through rates for you.
Image Ads: Don't forget about image ads, which are offered in four
major formats:
Leaderboard 728X90
Banner 468X60
Med Rectangle 300X250
Skyscraper 120X600
You can opt to show a combination of image and text ads, but not image ads
alone. You can also choose to display image ads only on some pages of your
site and not all of them. Again, you'll want to test to see if graphic ads
outperform standard text ads.
Public Service Ads: If Google doesn't have targeted ads to display
on your site, they'll show PSA's (Public Service Ads). To avoid this you
can set up your own "alternate ads" to appear in their place. By showing
your own ads you can still generate an income instead of donating the space
to charity.
Reports: Google offers many different reports you can download in
CSV format in which you can then import into any spreadsheet program for
further analysis.
For more information see Google's new updated FAQ page at
https://www.google.com/support/adsense
As you can see, Google offers a variety of features for AdSense users to
make their service work best for your website. Isn't it time you took a closer
look?
About the Author:
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