Increase Your Web Site Sales by Building Your Credibility
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When designing a web site, building
trust and credibility within the web site is an important part of increasing
your sales.
More and more, privacy is becoming an important issue with your visitors.
They want to know exactly what you're planning to do with their personal
information you collect.
To build trust and credibility within your web site, create a page on your
web site called, "Privacy Statement," and let your visitors know your
intentions:
• How do you plan on using their information?
• Is their information sold or shared with a third party?
• Why do you collect their email address and how will it be used?
• Why do you track their IP address?
• Let your visitors know that you're not responsible for the privacy
issues of any outside websites you may be linking to.
• Why do you use order forms and what do you do with the information
acquired?
• Do you run contests and what do you do with the information?
• Do you have a discussion forum or message board? Let your visitors
know that any information that is disclosed in these areas becomes public
information and they should exercise caution.
• Do you have security measures in place to protect the loss, misuse
and alteration of the information under your control? If so, let your visitors
know.
• Let your visitors know how they can opt out of your mailing lists.
• Provide your visitors with your contact information, should they have
any questions in regard to your privacy statement.
You must do everything in your power to make your visitors feel as comfortable
with you as possible. Building trust and credibility within your web site
will increase your sales considerably.
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