Internet Marketing Strategies - Marketing
a Business / Web Site Online Course
Review: The Insider
Secrets to Marketing your Business on the Internet -- Version 2004
by Corey Rudl
The Internet Marketing Center
Corey
Rudl has done it again. The Insider Secrets to Marketing Your Business
on the Internet has been the #1 best-selling Internet Marketing course
online for more than 6 years running. And, with the release of his new 2004
version, I have no doubt the run will continue.
After reviewing two previous versions of The Insider Secrets to Marketing
your Business on the Internet course some time ago, I was thrilled with
the opportunity to review his brand new 2004 version.
Rudl, one of the most successful Internet marketing gurus of all time,
is a true example of what we're all striving to imitate -- true Internet
success.
Rudl specializes in utilizing unique and powerful Internet marketing techniques
and gets over 6 million visitors to his website every year with sales of
over 7.6 million dollars per year -- All from his one small office.
The Insider Secrets to Marketing Your Business on the Internet reveals
the exact marketing techniques that Corey Rudl used to create his fortune.
The course package contains 2 beefy three-ring binders and 2 CD-ROMs containing
over 1000+ pages packed with the exact tested and proven fast-growth strategies
that Corey Rudl has personally used to catapult his own one-man business
into a $7.6 million enterprise -- all on a shoestring budget.
This all-new 2004 version contains all the information you'll need to start,
run, and build a successful online business. The unique step-by-step layout
of the course contains in-depth information on:
-
100's of hot-selling product ideas
-
Secrets to designing web sites that
sell $2.4 million per year
-
How to rank #1 in the search engines
-
Turning leads into lifetime customers
with e-mail marketing
-
Writing killer ad copy that sells!
-
Free and low-cost online classified
ads that produce sales
-
Building a HUGE responsive opt-in
e-mail list -- FAST
-
Dominate your market using affiliate
programs
-
Making sales instantly with online
auctions like eBay
-
How to accept credit cards online
-
Expanding your business to reach
international markets
-
Getting links from 100's of high-traffic
sites
-
Getting traffic from discussion lists
and newsgroup promotions
-
Viral marketing
-
How to get 1,000's of subscribers
to your newsletter
-
Sales strategies like price setting
& bonuses
-
Advanced promotions that increase
sales 400% (or more) in 24 hours!
-
NEW tips & tricks that make banner
ads profitable (again!)
-
How to spend less than 20 minutes
per day running your business!
-
Sources of FREE advertising and traffic
-
... and this is just the tip of the
iceberg!
The Insider
Secrets to Marketing your Business on the Internet is one of the most
thorough marketing courses I have ever reviewed. In addition, it reveals
many unique techniques that I haven't found in any other course. It is a
complete study course set up to enable you to highlight important information
and is written in an easy to read, easy to understand format that even a
beginner could understand.
The complete course contains sixty one powerful lessons broken down into
a step by step, business building system. I was highly impressed with
the template-like example letters for just about any type of marketing
correspondence you can imagine. These marketing letters are original copies
of the letters that Corey uses to pull in over $7.6 million in sales each
year. He provides his marketing sales letters, welcome letters, autoresponder
letters, support letters, order forms, ad copy and many more.
Course Table of Contents:
-
Step 1: Decide What You're Going
to Sell, Then Plan to Profit
-
Lesson 1: Find a "Niche Market" With
a Problem
-
Lesson 2: Decide What You're Going
to Sell
-
Lesson 3: Consider Combining Profit
Streams to Create a Bigger Income
-
Lesson 4: Know and Monitor Your
Competition
-
Lesson 5: Write a Business Plan to
Guide Your Success
-
Lesson 6: Decide How You Will Brand
Yourself
-
Lesson 7: Determine if You Will Need
Funding
-
Step 2: Design and Build Your Web
Site
-
Lesson 8: Choosing and Purchasing
a Domain Name
-
Lesson 9: Choose Your Web Host
-
Lesson 10: Design Your Web Site so
it Compels Visitors to Subscribe, Click, and Buy!
-
Lesson 11: Decide How You Will Build
Your Site
-
Step 3: Prepare Your Salescopy
-
Lesson 12: Decide What Kind of Salescopy
You Need
-
Lesson 13: The Essential Copy Elements
of Any Web Site
-
Lesson 14: Writing a Long
Salesletter
-
Lesson 15: Short Copy for the Product
Catalog Web Site
-
Lesson 16: Resources for Writing
Your Salescopy
-
Step 4: Set Up an Automated Ordering
System
-
Lesson 17: Prepare to Accept Credit
Cards
-
Lesson 18: Consider Accepting Other
Payment Options
-
Lesson 19: Accepting International
Orders
-
Lesson 20: Find the Shopping Cart
That Can Potentially Double Your Sales
-
Lesson 21: Decide How to Deliver
Your Products
-
Lesson 22: Soothing the Nervous
Buyer
-
Lesson 23: Automate Your Customer
Service
-
Lesson 24: Protect Your Business
from Fraudulent Orders
-
Lesson 25: Preventing
Chargebacks
-
Lesson 26: Dealing with Refund
Requests
-
Step 5: Prepare to Collect Your Visitors'
E-mail Addresses
-
Lesson 27: Start Your Own Online
Newsletter
-
Lesson 28: Ten Alternatives for
Collecting E-mail Addresses
-
Lesson 29: Writing and Placing Your
Opt-in Offer
-
Lesson 30: Storing and Managing Opt-in
E-mail Addresses
-
Lesson 31: Grow Your Opt-in List
-- Even if Your Site Gets No Traffic!
-
Step 6: Submit Your Web Site to the
Search Engines
-
Lesson 32: Search Engines, Directories,
and Pay-per-Click Search Engines
-
Lesson 33: The Search Engine Giants
You Need to Focus On
-
Lesson 34: Understand How the Search
Engines Rank Your Site
-
Lesson 35: Submit Your Site to the
Search Engines and Directories
-
Lesson 36: Strategies for Maximum
Pay-per-Click Success
-
Lesson 37: Monitoring Your
Ranking
-
Step 7: Find Cheap Traffic for Your
Web Site
-
Lesson 38: Request Links from Relevant,
High-Traffic Sites
-
Lesson 39: Get Free Advertising by
Giving Away Free Expert Content
-
Lesson 40: Spread the Word with Viral
Marketing
-
Lesson 41: Be an 'Active Expert'
in Popular Industry Newsgroups
-
Lesson 42: Scoop up Bonus Traffic
by Posting Classified Ads
-
Lesson 43: Snag the Attention of
AOL Customers
-
Lesson 44: Use Press Releases to
Capture Free Media Exposure
-
Step 8: Use E-mail Promotions to
Dramatically Increase Sales
-
Lesson 45: Why Opt-in E-mail Marketing
Can Work for Any Business Model
-
Lesson 46: Knowing the Difference
Between Spam and Opt-in E-mail
-
Lesson 47: Targeting and
Personalization
-
Lesson 48: Writing Effective E-mail
Promotions
-
Lesson 49: Writing Subject Lines
That Get Your E-mail Opened
-
Lesson 50: Formatting Your Newsletters
and E-mail Promotions
-
Lesson 51: The Best Time to Hit
"Send"
-
Lesson 52: Automating Your E-mail
Campaigns and Managing Your Opt-in List
-
Step 9: Take Advantage of the Lifetime
Value of Your Customers
-
Lesson 53: Send Follow-up Offers
to Existing Customers and Subscribers
-
Lesson 54: What to Sell When You
Have Nothing Left
-
Lesson 55: Automate Your Follow-up
Offers With Autoresponders
-
Lesson 56: Use Live Chat to Help
Close More Sales
-
Lesson 57: Add a Discussion Forum
to Your Web Site
-
Lesson 58: Cheap but Highly Effective
Customer Service Strategies
-
Step 10: Testing, Tracking, and
Surveying
-
Lesson 59: Increase Your Sales with
Testing
-
Lesson 60: Tracking Your Success
through Statistics
-
Lesson 61: Surveying Your Customers
and Subscribers
The Insider
Secrets to Marketing your Business on the Internet is a complete road
map to success. This course can almost guarantee your success by providing
you with a step by step guide containing the exact information you need to
succeed. It doesn't get any easier than that. It provides all of the information
you'll ever need to launch a complete marketing campaign on the Internet.
You don't have to reinvent the wheel when you can follow in the footsteps
of a "real" marketing guru. Somebody who has already made all of the mistakes,
has been through the trials and errors and has revealed all of his secrets
to creating his Internet fortune. If you're serious about your business,
this is the "one" course you won't want to miss. It is a "Must Read," and
highly recommended.
Visit
The Internet Marketing Center to get started today...
To Your Success!
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