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Marketing Strategies > Pay Per
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> Online Advertising >
Building an Email List
Part Eight: Online
Advertising
If you really
want to build your business online, you must be willing to invest a portion
of your profits in online advertising. There are many online advertising
opportunities available on the Internet that will enable you to purchase
targeted advertising very reasonably.
Ezine
Advertising
Ezine Advertising
is a highly effective form of online advertising. Not only is it effective,
but it can also be very inexpensive depending upon the size of the
publication.
The key to using ezine advertising effectively is to target your audience
and track your response. You must test the effectiveness of both your ad
and the publication in which you're advertising. This will enable you to
determine which ads are pulling the most response and which publications
are providing you with a high response rate.
When selecting an ezine to buy advertising, there are a few factors that
should be taken into consideration:
1. Select an ezine that targets your potential customer. In other words,
if you were selling health products you wouldn't want to advertise in a
"marketing" ezine. You would want to advertise in an ezine that focuses on
health.
2. The size of
the publication really isn't a factor in determining your ad's success. Smaller
publications will many times have a higher response rate, as they may have
a higher percentage of subscribers that actually read the publication.
3. Before buying advertising in a publication, make sure you subscribe to
a few issues. You want to ensure that the publication contains quality content
and see how their ads are displayed. If they're running 15 or 20 ads each
issue, your ad's response rate will most likely be low. Try to select a
publication that runs only a few ads each issue and places them in the center
of the publication.
4. Contact the ezine publisher to make sure that they never run two ads for
similar or the same product. This will increase your response rate
immensely.
The Directory of Ezines provides a complete online searchable database of
ezines that accept advertising. This directory contains all of the information
you'll need to know to effectively place your ads. There is a $39.95 per
year membership fee.
http://www.web-source.net/cgi-bin/t.cgi?l=doe
If you're looking for a low cost alternative for purchasing ezine advertising,
Ezine Ad Auction will enable you to bid on ad space in targeted ezines.
http://www.ezineadauction.com
Advertising With
Pay-Per Programs
Pay-per programs
include, pay-per-click, pay-per-lead and pay-per-sale.
Pay-per-click programs will enable you to advertise to your target audience
and only pay for results -- you pay a set amount for each visitor that is
sent to your website. The most popular pay-per-click program is the pay-per-click
Search Engines. You can learn more about pay-per-click Search Engines here:
http://www.payperclicksearchengines.com
Pay-per-lead programs will enable you to only pay for leads. These leads
may be potential customers that fill out a registration form, enter a
sweepstakes, or download a free product trial.
Pay-per-sales programs are simply affiliate programs. You pay your affiliates
a set commission for each qualifying sale.
You can find a number of Pay-Per programs here:
http://www.clickaffiliate.com
Another form of a pay-per-click program is pay-per-click banner ads. There
are several companies online that will place your banner within their network
and charge you a set fee for each click through.
Here's a few to get you started:
Value Click
http://www.valueclick.com
I-Clicks
http://www.i-clicks.net
PennyWeb
http://home.pennyweb.com
Opt-In Email
Marketing
Another powerful
advertising method is opt-in email marketing. There are many Internet companies
that will allow you to purchase targeted lists of individuals who have chosen
to receive commercial email messages. Although this form of advertising can
produce a good response, it can be rather expensive. Make sure you have fully
tested your sales copy and have a good response rate prior to purchasing
this type of advertising. In addition, make sure you only deal with a reputable
company, as there is a very thin line between "opt-in" and "spam." Some of
these companies may use unethical means of obtaining email addresses. The
only company I can recommend is PostMasterDirect.com.
Before purchasing any "major" online advertising, make sure you have fully
tested your ad copy. Take your time and plan your advertising carefully for
the best results. Your success depends upon it.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
Part Seven
Part Nine
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