Optimizing Your HTML
Codes
Your key to success
in online marketing and promotion is your web site. From your title, keywords,
meta tags, and text, to your over all site design, each plays a very important
role when optimizing your site. If your site doesn't rank in the top 10 or
20 when doing a keyword search at the top search engines, your target audience
won't be able to find you.
About 80 percent of all web site traffic originates from the eight major
search engines. Most people will go to a search engine, type in a keyword
or keyword phrase and look through the top 10 - 20 results. Most of the time,
they'll find what they're looking for in the first 10 results. The percentage
of click throughs are even smaller. Listing near the top and grabbing the
attention of your target audience is the top priority. There are many components
of your web page that you should pay close attention to when preparing it
for listing in a search engine.
The first step toward improving your listing is selecting the best keywords
and keyword phrases that best reflect your web page. Keywords are the foundation
of your web presence in the search engines.
Keywords
To help you choose
effective keywords and keyword phrases, there are two important steps. First
of all, get a Thesaurus and investigate synonyms for your original keywords.
Write these words down on a sheet of paper. Next, perform your keyword and
keyword phrases search at the major engines.
Pay close attention to the web sites that rank 1 through 10. View the source
code of these pages. Pay close attention to their placement of keywords in
the <TITLE>, <META> and <ALT> tags. Next, do a search for
your competitor's web sites and view their HTML source code. Noticing patterns
is your key to ranking above them.
<IMG ALT>
Tags
An image alt
tag follows your graphic address or url in your html code. These words should
be used to describe the graphic for the visually impaired. To fully optimize
your graphics, insert your keywords in the alt tags of your graphics.
Example:
<IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming logo"
BORDER="0">
<TITLE>
Tags
The
<TITLE> tag is the first thing that a user sees when your site is returned
by a search query. You only have a split second to grab your targets attention.
Place your most relevant keyword phrase within your title tag.
Effective title tags include only relevant keyword or keyword phrases. Avoid
non-indexing filler words, such as a, an, the, welcome and home page.
Example:
<TITLE>Dog Grooming Tips From Top Professional Pet
Groomers</TITLE>.
<META> tags
<META>
tags are HTML code that enable the search engines to determine what keywords
are relevant to this specific site.
The META "description" tag will contain a description of your site. Make
sure your description contains some of your relevant keywords.
The META "keywords" tag will contain a listing of your keywords and keyword
phrases that are relevant to your site and enable a search engine to find
you.
Example:
<META name="DESCRIPTION" content="Dog grooming tips from top professional
pet groomers">
<META name="KEYWORDS" content="dog grooming tips, pet grooming tips, pet
groomers">
Text
Not only are
the html tags an important part of optimization, but it is almost just as
important to add plenty of text to your pages. Your text should contain each
of your keywords used in different variations. For example, if your keywords
are promotion, marketing, and advertising, your text might say something
like this: Promotion, Marketing and Advertising are the key to your success.
We offer many promotional resources, including marketing articles, advertising
and free promotion.
Optimization will be your solution to winning the search engine wars.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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