Mini-Sites -- Highly
Targeted Sales Generators
If you're looking
for a highly effective method of increasing your Internet sales, then mini-sites
may be your answer. Mini-sites are one of the most effective marketing tools
online. Not only are they effective, but they're also very inexpensive and
easy to create.
The concept is simple. Create a one or two page website that completely focuses
on one specific topic. Everything within that page should have one purpose
-- getting the visitor to take action.
This page should be neatly designed in standard HTML with no Flash or fancy
plug-ins and very few graphics. There should be no banners or outside links
of any kind and nothing that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted traffic. The
more targeted the better. For example, if you have a website that sells a
number of products, a good mini-site would focus on one specific product
instead of all of the products. You could create a mini-site for each product
you offer.
Designing
Your Mini-Site
Each mini-site
you create should be optimized for that one specific product. Concentrate
on just a few keyword phrases, as this will help you to tighten your targeting.
Remember ... the tighter the targeting the better.
Title - Your "Title" should contain your most important keywords. You've
probably heard that before, but I've found a slightly different method for
optimizing the title. Since mini-sites focus on just one product, place the
"most" important "keyword phrase" first. Not just your most important phrase,
but the keyword phrase that you think people will use when they do a search.
Instead of capitalizing the first letter, type it in lowercase, as most people
type in all lowercase letters when searching. This will assist you in ranking
higher in the Search Engine for your targeted audience.
Description -
Your description should focus on one specific product and not generalize.
Make sure you include your most important keywords towards the beginning
of your description. In addition, make sure your description describes your
site in detail. You want your potential visitors to know exactly what you're
offering. Your description should be less than 200 characters.
Keywords - Concentrate on just a few keyword phrases.
Heading tags - Search Engines pay close attention to the text displayed within
the "Heading" tags. Place your most important keyword phrase within a "Heading"
tag.
Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt"
tags.
Text - All of your text should focus on your product. There should be no
filler text whatsoever. It should have one specific purpose -- getting your
visitor to take action. Make sure you include your keyword phrases throughout
your text.
If you'd like to set up your mini-site using tables, try to place your "Heading"
text above your "Table" code. If this isn't possible, make sure you include
your keyword phrases within your top left "Table cell" to assist you in ranking
higher in the Search Engines.
Mini-sites are not limited to just your products. They can also be used with
any affiliate programs you may be promoting. You can include extra incentives
such as a free bonus for purchasing the product or even your personal
recommendation. This is a great way to presell the product.
Hosting Your
Mini-Site
Although it is
much better to have your own domain name, these sites can be hosted on a
free server and still rank high in the Search Engines. Keep in mind, free
sites do not build trust and credibility. No matter which option you choose,
make sure you place your most important keyword phrase (the keyword phrase
that you think people will use when searching) within your web
address.
Drive Targeted
Traffic to Your Site
Once you have
tested the effectiveness of your site and have a good conversion rate, (the
number of visitors compared to the number of sales) you can buy targeted
traffic. Goto.com is the number one pay-per-click Search Engine and will
most likely produce the best results.
For additional options, visit:
http://www.payperclicksearchengines.com
They provide information and reviews on a number of pay-per-click Search
Engines.
The key to using this technique effectively is to bid on "very" targeted
keywords. This will weed out the casual visitors and only attract your target
audience. There's no sense in paying for visitors who really weren't interested
to begin with.
In addition to bidding on keywords, you can also advertise in targeted ezines
and even purchase some targeted banner advertising. Be creative and take
the time to test all of your promotions prior to spending a lot of money.
If you really want to increase your sales, create some mini-sites. They are
one of the cheapest and easiest to create profit generators online.
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
More Articles
|
|
