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Your Guide to Professional Web
Site Design and Development
Hello {FIRSTNAME},
Welcome to all of our new subscribers!
In this week's edition of eTips, Jay Smith, of xsiteprowebsitedesignbuilder.com,
will assist you in building a web site to sell your niche product.
I hope you'll enjoy the publication.
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 The ABC's
Of How To Build A Website To Sell Your Niche Product
By
Jay
Smith Copyright © 2008
There are three components that make up a nitch mini web site. The niche
mini site is very powerful, easy to build and only needs to consist of three
pages. This type of site should include a sales page, a payment processing
page and an order fulfillment page.
Here is a closer look at each of these pages:
1 - The sales page.
The sales page is the page where you need to get inside the customers head
and give them what they want. When customers come to your sales page they
will only have two options - leave or buy. Obviously, you want them to stay
and buy.
Now that we know what we want to accomplish lets see how we will do this.
The headline is where you need to state a strong and compelling benefit that
your customers will receive from purchasing your product or service.
Next the introduction needs to explain how your product or service will solve
the customer’s problem. No need to mention your product or service at
this time, you are doing this to make the customer feel comfortable as they
see you are willing to help them with their problem.
Now it is time to introduce your product or service which can be done in
one of two ways or both. The first being a visual representation of your
product or service and the second a description of your product or service
and how it solves the problems that you have mentioned earlier.
The visual representation is especially important if you are selling an
electronic downloadable product. The visual representation can be a picture
created to look like a physical book (e-book) or a box shot that the physical
software product would be packaged in.
Customer testimonials are also a very important and a strong motivator to
somebody who is unsure about the product or service. After you have introduced
your product or service you should display any testimonials you might have
received from your customers.
When you first start promoting the product or service, it is very likely
that you won’t have any testimonials to put on the sales page, leaving
you with two options. First - Don't include a testimonial section in the
beginning. Or offer your product for free or a reduced price in exchange
for a customer testimonial.
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Next, create desire for your product
by listing how your customers will benefit by owning it.
Remember to include a "Call to Action." In this section you will ask your
customer to buy your product or service. You might want to include a few
free bonuses, make your offer the best deal in town. Many individuals also
like to include a deadline which could motivate some undecided customers
to buy the product.
Buying on the internet is still very new to a lot of people, so always offer
a good guarantee to put your customers at ease.
In the last part of your sales page you need to summarize your offer and
state your major benefit once more.
2 - The payment processing page
In many cases the design and function of the payment processing page is usually
out of your control and in the hands of a third party like Paypal, Click
Bank etc.
Most payment processors have their own processing pages and will give you
a code to use on your sales page. When a customer clicks the payment button
they will automatically be taken to the third party payment processor's page.
However, many third party processors and shopping carts do allow you to customize
this page so it can better match your web site.
3 - The thank you/download page
After the payment, the customer will be sent to the download or fulfillment
page. If the customer has never purchased anything online before, it's possible
that this was a hectic experience. So you'll need to put their mind at rest
and complete the transaction.
It is very important that you inform your customer that their payment has
been verified before giving them any other information. You will need to
tell them what to expect on their credit/debit card statement such as the
name of the charge that they will see and the total dollar amount.
Explain to your customer, exactly how their order is going to be fulfilled.
You need to give very good details so the customer completely understands
what to expect.
Always include links to programs that will help the customer handle the product,
such as an un-zipping program to unzip downloaded files that are compress
and a link to a PDF reader so they can read any downloaded PDF files.
Creating a niche web site doesn't have to be a hundred pages, it really can
be done with only three pages. Many niche marketers are now focusing on mini
sites as they have proven to work well and are easier to build.
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| Web Tip |
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When designing your sales page, keep in mind, the most important part
of your page is your sales copy. Fancy web sites and graphics don't make
sales...words do. Your sales page should have one specific purpose -- getting
your potential customer to take action.
Today's tip is an excerpt from the acclaimed
Web Design Mastery series.
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