Internet Marketing
Tools
Part Ten Ebook Basics
One of the most powerful viral marketing tools used on
the Internet is the ebook. An ebook is simply a group of files compressed
into one downloadable file for distribution. This file can reside on your
server and may be downloaded by your visitors an unlimited number of times.
It requires no installation and will open on your visitors' desktop to display
your information.
Ebooks are considered to be the "perfect" online marketing tool. Not only
do they provide your visitors with something of value, but they also enable
you to promote your products and services. With just one quality ebook
development, you can produce an on going promotional tool that will work
24 hours a day, seven days a week for years to come. Your ebook can literally
be viewed by millions simply by giving it away and allowing it to be freely
distributed.
Creating a Viral Marketing Ebook
The concept is simple. The idea is to create a powerful
ebook that targets your potential customer. This ebook should identify a
specific problem, and promote your products as the solution. This can be
accomplished by providing information that teaches or informs with regard
to the subject matter.
The key to using this technique effectively is to encourage others to distribute
your ebook for you. If your ebook is good, fellow Internet marketers may
be interested in offering it to their visitors. However, for massive
distribution, give them a reason to want to offer it to their audience. Allow
them to customize your ebook with their company name and web address.
When you create the pages for your ebook, you simply create the customizable
fields, also known as variables, according to the ebook compiler instructions.
These fields might look something like this:
This ebook was brought to you by:
%{Company_Name}
%{URL}
However, keep in mind, you must have a special ebook compiler, as not all
compilers provide this option.
When you purchase a compiler that allows customizations, you will also receive
an additional 'branding' software. This software will be distributed with
your ebook to enable your visitors to edit the customizable fields.
After your visitor downloads your ebook with the branding software, they
simply load the software and edit the customizable fields. The fields you
placed within your HTML will be instantly replaced with their
information.
Creating a Free Trial Version of Your Ebook
Another great way to use this powerful promotional method
is to create an ebook that will be used as a 'free trial' version of your
main ebook.
This free trial version should provide your readers with a preview of your
full version ebook and contain instructions and a link for purchasing the
full version.
To use your trial version as a viral marketing tool, simply set up an affiliate
program (you can learn how here:
http://www.web-source.net/ebook_publishing8.htm)
and create customizable affiliate links within your free trial that will
enable your affiliates to customize the links.
Your customizable link might look something like this:
<A HREF="http://www.yoursite.com/{%affiliatelink}">Click here
to purchase ABC Ebook Today</A>
By allowing your affiliates to customize your trial version ebooks with their
affiliate link, they will receive a commission on any sales that may be generated
through their link. Not only will this encourage your affiliates to distribute
your trial ebook, but it will also provide massive distribution and increase
your sales.
Creating a customizable ebook to use as a marketing tool is a highly effective
way to obtain free promotion. If your ebook is good, it will have the potential
to be viewed by millions.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the creator of eBook Starter - Give Your Ebooks the look
and feel of a REAL book, notebook, manual or report. Create your own cutomizable
ebooks with ease and create an ongoing promotional tool that will circulate
the Internet for eternity.
http://www.ebookstarter.com.
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
Part Nine
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