Creating Keyword Specific
Doorway Pages
A Step By Step Guide
by Shelley Lowery
If you're doing business on the Internet then you know the importance of
ranking high in the Search Engines. The competition is fierce, but it can
be done. What I am about to reveal to you will increase your traffic immensely,
but it must be done correctly. The goal is to create powerful doorway pages
that not only rank high in the Search Engines, but are Search Engine friendly
and provide some valuable content for your visitors.
What is a doorway page anyway? A doorway page is a webpage specifically designed
to rank high in the Search Engines for a specific keyword or keyword phrase.
Not just a blank page with a link that redirects to your main page, but a
powerful, content rich page packed with your keywords.
First of all, select three of the most specific keyword phrases that best
describe your website. If your website is about dog grooming, then your keyword
phrases might be: dog grooming, pet care, animal groomers.
Type your keywords in three different text styles to accomodate
the different styles that may be used in a search
query.
Place these keyword phrases, separated with a comma, in your KEYWORD meta
tags between the HEADING tags of your HTML.
Example:
<META name="KEYWORDS" content=" dog grooming, pet care, animal groomers,
Dog Grooming, Pet Care, Animal Groomers, DOG GROOMING, PET CARE, ANIMAL
GROOMERS">
Next, write a descriptive sentence about your website packed with your keywords
for your DESCRIPTION Meta tag.
Example:
<META name="DESCRIPTION" content="Dog Grooming Tips From Top Professional
Pet Groomers">
Write a descriptive TITLE for your page that includes your KEYWORDS.
<TITLE>Dog Groomers Salon: Professional Dog Grooming Tips, Pet Care
and more</TITLE>
Your doorway page should load very quickly, so keep your graphics to a minimum.
Make sure you don't include any banners and place your main logo at the top
of your page. Place your keywords within the image tag using the ALT tag.
Below your logo, include an intriguing sentence and link it to your main
page.
Example:
<IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming,pet
care,dog groomers" BORDER="0">For More Professional Dog Grooming Tips,
<A HREF="http://www.yourdomain.com/">Click Here </A>
In addition to placing your keywords in your Meta tags Title, and Image tag,
you can also use the Comment tag. Comment tags can be used throughout your
page to organize your content and make updating easier. They also provide
another great way to place your KEYWORDS. They won't be visible on your webpage,
just in the HTML
Example:
<!--Begin Dog Grooming Navigation-->
<!--End Dog Groomer Navigation-->
The key to creating powerful, keyword rich, Search Engine friendly doorway
pages is to provide some valuable content. In the body of your webpage, provide
your visitors with a free article or report with your keywords listed throughout.
If you create more than one doorway page, you'll need to provide a different
article or report for each page. Make sure you don't go over board with your
keywords, as you can be penalized. In addition, make certain that your article
or report sounds good and not just thrown together to get your keywords
listed.
Example:
Top 10 Dog Grooming Tips From Professional Dog Groomers
#1 Tip
#2 Tip...
Here's the basic HTML outline for your doorway page:
<HTML>
<HEADING>
<META name="KEYWORDS" content="dog grooming, pet care, animal groomers,
Dog Grooming, Pet Care, Animal Groomers, DOG GROOMING, PET CARE, ANIMAL
GROOMERS">
<META name="DESCRIPTION" content="Dog Grooming Tips From
Top Professional Pet Groomers">
<TITLE>Dog Groomers Salon: Professional Dog Grooming Tips, Pet Care
and more
</TITLE>
</HEADING>
<BODY>
<!--Begin Dog Grooming Navigation-->
< IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog grooming,pet
care, professional pet groomers, tips, techniques"
BORDER="0"><BR>For More Professional Dog Grooming Tips, <A
HREF="http://www.yourdomain.com">Click Here </A>
<!--End Dog Groomer Navigation-->
Top 10 Dog Grooming Tips From Professional Dog Groomers
#1 Tip
#2 Tip...
</BODY>
</HTML>
After you've created your doorway page, save your page using one of your
keywords.
Example:
dog_grooming.html
If you're creating many pages, simply add a number to the end of your page.
Example:
dog_grooming_1.html
dog_grooming_2.html
pet_grooming_1.html
pet_grooming_2.html
dog_groomer_1.html
dog_groomer_2.html
When you're ready to submit your pages to the Search Engines, submit only
one page each day. If you've created several pages you'd like to submit,
you may want to create an additional page that contains links to each of
your doorway pages. That way, you can submit just your links page and let
the Search Engines crawl the rest of your links.
Creating doorway pages is a powerful way to increase your website traffic,
but don't stop at just one. Imagine how much traffic you'd receive with 100
keyword packed, doorway pages all pointing to your website...
About the Author
Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional
Website Design and Development. Join The Syndicator, our new, free article
syndication program and display complete articles w/photographs on your website
that are automatically updated each week. http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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